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A logo is a key identity of your brand. It’s the “face” of your company, helping to bring recognition and consistency in an overcrowded marketplace. But, you probably don’t have a large enough budget to use a professional designer. Nor do you want to wait days/weeks to get a concept of your design, only to then need revisions.
So, in order to get a great company logo design quickly, and get what you want, you need a simple do-it-yourself design tool. Here’s a guide to creating your logo that’ll save your small business time & money. You’ll get the job done quickly, even without a drop of design know-how.
But before diving into DIY logo designing for your business, check out these basic tips. They’ll help you understand what kind of image you want and need. Then you’ll be able to create your new business logo in a matter of minutes.
A great company logo design will make your brand look professional and stand out from the crowd. Your logo can also elicit emotions that help your customers connect to your product or service. Additionally, your customers will more easily remember you. For all of these reasons, they’re also more likely to click on your ad.
Bottom line? You need an attention-getting logo brand that appeals to your target market. Find out below what you need to create a stunning, recognizable logo that helps sell your product or service.
Pick just one or two main colors. The first color will likely be used in around 80% of your design. If you need a third for a small “splash” of color, that’s okay too. It’s unwise to use more than that. If you do, your design will probably look like a cluttered mess, making it overwhelming and uninviting for your customers. It’ll also be quite a bit more expensive to print out multi-colored logos on business cards, letterhead, etc.
Just as using too many colors can overwhelm your viewers, the same is true for the number of fonts. Work with a maximum of two fonts, perhaps a font for the company name and a different one for the tagline. Many beginning designers tend to use too many fonts in one design… they’re just so much fun to play with! However, the end result should be easy to read from a distance and look like an experienced designer created it.
Look at the logos below. Each font is unique and used in ways that complement the design.
You don’t need to be an artist to be creative. Simply take some time to put a slight spin on an image that follows the other tips mentioned in this article. Keep your company logo design simple.
Simplicity helps with versatility, which you’ll need in the years to come. Not only should your logo be easily recognizable but also easy to place on any blog, website, social media or marketing material. Additionally, you’ll be able to easily modify your logo when a change of colors or slight modification is desired.
Remember, you only need one logo, so it should look good in any application and media. Although special effects can make many boring images brilliant and eye-catching in other circumstances, you want to avoid over-using features like gradients, bevels, and shadows in your company logo. They may look cool but can take away from the simplicity (as well as be difficult to reproduce in print). Or, you could have two versions, one that’s a little spiced up for online use and one that is print-ready.
There are a few types of logos you’ll want to consider making for your business:
Your company logo design will likely be used in many different ways as years progress. Just be sure that it’s still easy to view whether it’s on a light or dark background. If your design looks great on black and white, then you’re good-to-go!
While you’re reviewing your logo design, don’t forget to leave negative space, also known as white space, around and within your image. This will help your design appear clean and sharp. Use this design technique to create a unique look for your logo. For example, FedEx’s logo has a hidden arrow in between the “e” and the “x” (leaving enough white space around the arrow to be able to see it). Consumers actually have a great time finding these unique elements in a brand’s logo and it gives them something to talk about. And if they’re talking about your logo, you can’t ask for more!
By now, you’ve started to form an idea what you’d like your company logo design to look like. Now it’s time to create it! If you’re still not quite sure what you want, that’s okay too. Simply viewing templates and design elements will give you a lot more to work with.
Get the Web Graphics Creator and start designing for free!
Although creating a company logo design sounds like a difficult task, it really doesn’t have to be. Make it easy by using any of Laughingbird Software’s design tools. Just choose a pre-designed logo template, drag and drop elements, and choose colors and fonts with one click. Make a logo for your business or any graphic you need for blogging, marketing, and social media.