All posts by Lisa Sylvester

How to Avoid 10 big Website Design Mistakes

Website Design Mistakes: The 10 Big Ones

Avoid These 10 Big Website Design Mistakes

What a bummer… that you can’t just put up a website, make sales and forget about it. Sorry, that would just be asking for multiple website design mistakes to happen! And big mistakes mean that people won’t stick around for long on your site.

Don’t let this happen to you!

Read these ten website design mistakes you can’t afford to make:

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Use this Web Graphics Guide to help run a successful online business

Web Graphics Guide for Online Business

5 Web Graphics you must have to run a successful online business:

You’ve probably heard about how important it is to have high-quality images on your website and blog. Okay. Well, just know that you’re missing out big-time if you haven’t put any thought into using awesome web graphics to make your sales!

Before finding out what these super important graphics are, I want you to know WHY web graphics are essential:

Effective web graphics visually explain what you want your audience to understand. This is super important.  I’m certainly guilty of not always reading the information right in front of me. I’m in a hurry. You’re in a hurry, too right? And with all the great forms of visual content these days, why bother reading a whole long page?

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Build Your Brand in 5 easy Steps

Visual Brand Building in 5 Steps

Building a visual brand doesn’t have to be tricky or time-consuming. Make it easy by following these 5 steps to branding bliss.


1. Find your own unique brand perspective

Forget trying to copy the design that’s working well for other brands. Keeping your design original and unique is the first way of gaining your audience’s attention. Their visual brand design may not even fit with what you are trying to convey to your customers. Further, if you copy your competitors look and feel, you’ll appear not only untrustworthy and uncreative, you could end up with legal trouble.Continue reading

You can easily make your own social media graphics

Social Media Graphics: Easily Create Your Own

Creating different-sized images for Pinterest, Instagram, Facebook and other social media graphics is a never-ending task, isn’t it?

Truth is, you should be using social media graphics every day! You need to stand out from the crowd and social media is the way to do it.

Don’t stress! There is some good news:

I’ve found out that it doesn’t have to be difficult or expensive to do-it-yourself. Here are the options for DIY social media image creation.

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Understand the top 5 ways to improve your brand.

The Top 5 Ways to Make or Break Your Brand

Before I give you a dose of brand reality, know that however little time you think you have to focus on this topic, you must understand your brand in order to be successful. So, let’s slog through this together quickly so that we can get to the fun stuff…and there will be fun stuff…but read this first!

(I hope you enjoy my use of swimming pool examples…hahaha…I’m obviously a consumer easily influenced by things that make me feel warm, bright and relaxed)

Now, check out the 5 questions that’ll help define your company’s brand:

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Avoid these 5 Pinterest fails by following these Pinterest tips

5 Pinterest Fails You Can Avoid by Following These Tips

“Holy Pinterest!” That’s what I thought when I recognized all the Pinterest fails I’d made in my attempt to improve my social media marketing.

Honestly, I’d spent so much time sitting and staring at my computer, wondering what I should be doing. I’d read about the Pinterest platform, avoided a few Pinterest fails from others, and randomly pinned some pins to see what happened. Well, let me tell you… not much.

Even so, I had at least followed one solid Pinterest tip…Continue reading

Five important reasons you should do your own graphic design

Graphic Design Software: The Top 5 Reasons to Learn

Do you want great graphic design at your fingertips? How about complete control over your branding and design needs? Need flexibility? Using graphic design software may be right for you!

Check out the top 5 reasons to learn graphic design software and brand your business today.



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What Are the Most Important Search Engine Optimization Techniques for 2016?

Here at Laughingbird Software, Marc and I are continuously working on being Search Engine Optimization winners. 
…And hey, it’s tough.

The game is constantly changing and keeping up with it can bring on moments of chair kicking dread. Knowing that most of Laughingbird’s customers are struggling with this as well, I decided to research what the most important considerations are for the current SEO landscape and what steps we might take now to keep up with where SEO is heading as we move into 2016.

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