An advertising design made with The Ad Creator templates

How to Design Eye-Catching Ads for Your Target Audience

The Creatorpreneurs Academy brings together strategic marketing with eye-catching design so you have the tools and skills to grow your business fast.

So you have a product or service to offer and you want to make an advertisement to get it in front of people. But how do you decide what kind of ad to make? What image should you put on your ad? What colors and fonts should you use to really grab attention?

The truth is… you’ll never know unless you’re sure about who you want your ad to speak to. That starts with finding out who your target audience is. Once you do this, creating an ad will be easier and making sales will be faster.

Follow These Four Steps to Create Perfect Ads for Your Target Audience

1. Clearly Define Your Customer

You must understand who your customers are in order to create ads specifically for them. The goal here is to find out who is the person who will buy your product without hesitation?

Answer These Questions About Your Target Audience:

  1. How old are they?
  2. Are they male or female?
  3. Do they have children?
  4. Are they married or divorced?
  5. How much money do they make?
  6. How much education do they have?
  7. What’s their occupation?
  8. Where do they live?

You might also benefit by understanding their personal/professional interests and needs. What communities (online and offline) do they hang out in? Is there a common theme with other members in this community? Are they all over age 40 and divorced? All parents with teen children?

Finally, create an “avatar” of that customer (an image of this person in your mind or on paper). You can actually create a visual and stick it on the wall so that this person is easy to keep in mind.

Graphic showing how to use shareable content in an image

2. Identify Their Problem

Now that you’ve identified who your customer is, what kind of problem do they have that you can solve? If you have identified your customer correctly, these people will be happy to “pay” you to solve their problem.

Therefore, your success with advertising depends on correctly identifying their problem, frustration, or pain. But no worries, you can do this by answering these questions:

  • What is their specific problems, frustrations, or pains? Be specific.
  • Can my product or service solve these problems?
  • What are one or two reasons this customer would “object” to purchasing my product or service (even though it will solve their problem)?
  • How will I overcome these objections? What will I tell them or show them that’ll squash those objections?

Here’s a Laughingbird Software example of an audience objection:

A common objection to using Laughingbird Software’s Graphics Creator is… “I don’t know anything about design, so I can’t create my own graphics!”

In response to the objection above about not having any design experience, I’d say… “You can create professional-looking graphics for ads, social media, etc., WITHOUT any design experience using ready-made templates and easy drag and drop images”.

3. What Message Do You Want to Give Your Customer?

Now that you know who your target audience is, it’s time to be clear on who you are and what you have to offer. Although you’ll do this with the eye-catching design you’re going to create, you’ll also grab their attention with your words.

To help you decide what to say, try this exercise. State EXACTLY what you offer, who you will help, and what problem you’re product or service will solve. Fill in the blank (remember this from your school days?):

I help ___________________ do/achieve/get/learn _______________ so they can _______________ without _________________.

Here’s my own example: I help small, online business owners create their own graphics so they can quickly market their product or service without spending a lot of money or waiting for someone else to do it.

And, here’s a couple more:

I help middle aged, professional women, get rid of age spots so that they can look great and feel confident without waiting months for a creme to work or getting laser surgery.

I help online solopreneurs create an effective business plan so they can easily grow their business without feeling overwhelmed and financially drained.

Got it?! Now, translate your “me” statement into a “you” statement.

My example:

Small, online business owners… create your own graphics so you can quickly market your product or service without spending a lot of money or waiting for someone else to do it.

That’s it! Your audience has been targeted and you’ve got the information you need to design your ad.

4. Create an Eye-Catching Ad for Your Customers

Now that you know who your customers are, understand their problem, and are ready with your offer, create an ad with a message just for them!

If you don’t already have The Graphics Creator, grab the downloadable Ad Creator templates here (BONUS: get The Graphics Creator 8 software for FREE… Don’t forget to use the coupon code for $10 off: ADCREATOR10

Watch this video to see how to design a targeted ad using The Ad Creator templates from The Graphics Creator.

Leave comments or questions about designing your ad… Marc and I will be happy to answer them!

  July 23, 2020   Marketing Design

Hey there! Along with my partner (& husband) Marc, I help small, online businesses & entrepreneurs easily create graphics for social media, marketing, website, & blogs. Join our Creatorpreneurs Academy: Just grab The Graphics Creator and ...

Post a Reply to James R. Juris Cancel Reply


  • Hello, I have ad creator 7 with several template packs. I’m interested in upgrading to your top online product, but will I still be able to use my other packs in that online software?

    02 August - 2020 at 10:06 AM

    Rod Green Reply
    • Hi Rod. Great question! What’s really cool about the online Web Graphics Creator is that you can access all of Laughingbird Software’s templates and graphics (minus a couple “premium content” partner products) just by signing in. So, you’ll get over 1000 templates and thousands of graphic elements… these include the prior template packs you already have as well as lots of new templates and tons of new features, like motion graphics, searchable stock photos, color tools and more.

      Does that answer your question? 🙂

      02 August - 2020 at 02:43 PM

      Lisa Sylvester Reply
  • You Guys
    You come up with the greatest tips & TUTORIALS.

    27 July - 2020 at 11:22 AM

    crmartine Reply
  • Wow – you videos are getting better & better Marc & Lisa! Short & Sweet and to the point! Thank You

    26 July - 2020 at 10:22 AM

    Bob Horn Reply
    • Thanks Bob! That’s really encouraging… It’s nice to know that what we’re doing is helpful to you 🙂

      26 July - 2020 at 10:30 AM

      Lisa Sylvester Reply
  • Wow Lisa!

    Your article was fantastic because it helped me to define my audience. Your article made everything flow together effortlessly.

    Thank you.

    24 July - 2020 at 10:10 AM

    James R. Juris Reply
    • Glad to hear it James! This is what the Creatorpreneurs Academy is all about… helping you grow your business through marketing and design 🙂

      24 July - 2020 at 10:40 AM

      Lisa Sylvester Reply
  • Sois estupendos, love a lot vuestros productos. Grandes ideas, grandes trabajos.
    Saludos desde Spain

    24 July - 2020 at 09:30 AM

    rosa fernandez Reply
    • Gracias Rosa! Realmente aprecio sus agradables comentarios y me alegro de que disfrute de nuestros productos. ¡Que tengas un gran día!
      Lisa 🙂

      Thank you Rosa. I really appreciate your nice comments and I’m glad you enjoy our products. Have a great day!

      24 July - 2020 at 10:38 AM

      Lisa Sylvester Reply

Get everything - all in one with
The Graphics Creator Online!

Whether you need a character mascot or a logo design, the Graphics Creator online has you covered! Over 1200 'done-for-you' templates and thousands of design elements at your fingertips!