How to Create New Marketing Content from Old Articles

Laughingbird Software April 2, 2020
how to create new content

If you’re finding it harder than ever to stand out from the competition, you’re not alone. Consumers have endless choices of articles to read, videos to watch, courses to take, and products to buy.

And, as entrepreneurs, you’ll also get a lot of advice on how to stand out in the crowd. You’ve probably heard of “content marketing”, the basic idea being to create consistent content for the people you’re targeting.

Unfortunately, that translates into constantly coming up with new content! Feeling a little overwhelmed?! We totally get it.

So, we’re sharing an idea that’ll help decrease the stress and pressure of giving your customers great content…

WATCH the video and read below to learn more…

…and then make sure to check out the special offer below on the templates you need for content creation.

Create Attention-Getting Content with this offer:

FREE Graphics Creator 8 software +

$10 off each template set with coupon:


Blog Graphics Templates,

Pinterest Templates (with Motion backgrounds),

and The Ad Creator Templates

(grab them now for $10 off each… see discounted total in cart)!

Create New Content from Old Articles or Blog Posts

You don’t have to constantly invent great content. Get creative and use what you have! Just change up your article or blog content to provide a fresh perspective using these ideas:

  • Turn your video into a blog article (or your blog article into a video)
  • Take an idea or two from old content and build on it to create more detailed content about that topic
  • Change your title and intro to catch the eye of a new group of people
  • Turn an article into a simple “list post”(just number important points and leave out any “fluff”)
  • Turn it into a Powerpoint presentation with awesome visuals
  • Take your free offer (aka: lead magnet) and turn it into a blog article or mini-course (or your article into a free offer)
  • Post clear and relevant article images that show your point, in place of written words

Now you need to decide what content to modify using one of the ideas above.

Content Marketing Strategy: How to Create Content for Your Blog Fast
Share this article and video on Pinterest

Follow This Simple 4-Step Way to Make New Content to Share with Your Audience…

Start by looking through your old content that hasn’t had any traffic in a while. Then decide to do one of 4 things with it:

1. Trash it. If itโ€™s no longer relevant to your business or perhaps so horribly written that youโ€™d have to start over anyway, then get rid of it.

2. Update it to make it current, or make it into a more comprehensive article. Choose to do this by using one of the ideas mentioned above.

3. Add one or two new ideas, give it a new title, and update links. Make sure the content is still very relevant to your niche and helpful to your audience.

4. Create brand new, relevant images for a whole new look (perhaps even make images the focal point of your new content).

Start Every Article with a Featured Graphic (like the ones below)

Examples of a “Featured Graphic” designed using Laughingbird Software’s “The Graphics Creator”

Featured graphics, such as the four examples above, are needed to grab attention to your article. Additionally, add titles with keywords and a relevant image that pertains to your article’s content. Not only will it help your audience understand your topic, but you’ll also be helping Google and other search engines find and list you.

Creating New Marketing Content Is Easy

Now make one or two new pieces of content that speak to your customers. Don’t forget to consider which content worked well the first time around. Or whether your target customer has changed since that old content was shared.

No matter what you decide to do with your old content, don’t forget to include eye-catching blog graphics.

And make sure you watch the video to find out exactly how to create designs for your new content.

Think about itโ€ฆ just updating a couple of articles will give you new content to give your audience in far less time than starting a new topic.

Update your blog images and graphics- in minutes- using The Graphics Creator!

Create Killer Content!

FREE Graphics Creator 8 software +
$10 off each template set with coupon:


Blog Graphics Templates,

Pinterest Templates (with Motion backgrounds),

and The Ad Creator Templates

(grab them now for $10 off each… see discounted total in cart)!

  April 2, 2020   Marketing Design

Laughingbird Software has been online since early 2001. The owners (Marc and Lisa Sylvester) have lived and breathed Laughingbird Software every day. They (okay, WE... lol) love everything about it. We love our customers, we love creating produ...

Post a Comment


  • Good article! And Marc, you definitely are a great creator. Love how quick and easy it seems to be for you! Thanks for sharing! and… have you always worked with graphics?

    19 November - 2020 at 09:28 AM

    Sandra Watson Reply
    • Hi Sandra! Nice to hear from you. ๐Ÿ™‚
      Thanks for the kind words.

      And yes, I went to a small design school back in the day and from there had two jobs with very small companies (I did all of the graphics and some programming) before I jumped into doing this whole thing with Lisa. I love graphics. ๐Ÿ˜€

      20 November - 2020 at 10:10 AM

      Marc Sylvester Reply
  • Hey Marc, I’ve finally got it downloaded and setup. very happy with it. It’s a great value, and really a person is getting two products for less than the price of one.

    Also, could you please delete my last post on June 7th?

    Thank You!

    07 June - 2020 at 11:02 PM

    Kwon Reply
    • Hi Kwon!
      ah. great to hear – and I’ve removed the older post. ๐Ÿ˜€

      Thanks for letting me know you got everything downloaded and setup okay!

      08 June - 2020 at 06:19 PM

      Marc Sylvester Reply
  • Question on “The Blog Graphics Templates are currently on sale!”

    Does this set come with the Graphics Creator 8? I’m reading under item FAQ ” ***The Graphics Creator 8 software + 40 free templates comes with your very first purchase of any template set***. Is that any template set?


    05 June - 2020 at 05:24 PM

    Kwon Reply
    • Hi Kwon. Yes, exactly. If you don’t already have the Graphics Creator version 8, you’ll get a link to download it for FREE with your very first purchase of any template set at ๐Ÿ™‚

      05 June - 2020 at 05:30 PM

      Marc Sylvester Reply