3 Graphics for Bloggers: Don’t be left in the dark!
How many times have you clicked on an article link hoping to get your blogging questions answered? Probably hundreds, if not thousands. And how many times do you find a well laid-out, visually-appealing, informative and interesting article that holds your attention (and actually provides you with valuable information)? 45% of the time? 20%?
If you want to be a professional blogger, you’re going to have to do better than that! Continue reading Graphics for Bloggers below to find out what visual content you’ve been missing that’ll make you great!
There are no secrets here! As a professional blogger, you have to provide more than just well-written content to keep your audiences’ attention.
You need amazing graphics! Right now, learn what graphics you need, what you need them for, and how to easily make them.
1. Featured image
Your blog’s featured image is the first graphic anyone is likely to see upon coming to your blog.
It is a customized header graphic for your article, which then becomes the “thumbnail” image on your blog’s main page. This thumbnail image draws attention to your article from your blog’s main page.
Here are even more reasons why a featured image is one of the most important graphics for bloggers:
For starters, it draws attention to your fantastic article, as well as has other great benefits.
Featured images make your blog and business appear more professional. By using a consistent look and feel for your image on each article, you’re building your brand, and therefore your customer base. Readers will easily recognize your business from your social media and marketing efforts.
Check out how professional blogger Caitlin Bacher uses colors, text and a similar look and feel to all of her blog graphics:
Additionally, a featured image is also necessary in order for your readers to easily share it (of course, make sure you have social sharing buttons implemented on your site!). Really, what’s more important than word-of-mouth?! It may also get picked up automatically into RSS (news) feeds.
And, having a consistent thumbnail graphic on your blog improves SEO. Not only should you name your graphic using relevant keywords, you can include your top keyword (the one used in your title) in the “alt text” of the image, as shown below.
When you upload your image into the WordPress Featured image, write a description of your image/article, using your keyword. This lets search engines know what your article is about, giving it a higher chance to rank for your keyword.
The simplest way to make a featured image, or really any blog graphic, is to use graphic design software. With a flexible graphics tool, you’ll be able to make graphic designs of all kinds for your blog, social media and website.
*Stay tuned for a video at the end of the article showing you how to easily create your own graphics (like all of the graphics in this article)!
2. “Explainer” graphics
You’ve got great written content in your blog article, right? So, you might be left wondering why you need graphics in the body of your article.
First of all, readers can learn a lot from visual images, especially since there’s a tendency to skim over a bunch of words.
You also want to keep your readers interested. Without stimulating visual design, you’ll have little time to give them your message. They’re likely to leave if they only see endless blocks of text. The fact is, nice graphics break up written content, making reading it much easier.
As an added bonus, the graphic itself can further deliver your message.
As you might’ve noticed in this article, I use at least one or two images for each important section.
Consider This: As a blogger, graphics are equally as important as the words you’ve written.
This idea doesn’t discount all the amazing written content you’ve created! Instead, using meaningful graphics will only help your readers focus directly on your message!
3. Advertising graphics
So listen, what good is a great article with a beautiful featured image and perfect blog graphics if you don’t successfully market it? Pinterest pins, Facebook images, Instagram designs, and email ads are just some of the graphics you’ve got to come up with every day!
Let’s face it… you need to easily design stimulating visuals for advertising and social media marketing.
Consider This: When designing graphics to market your blog, you want to make unique designs that are all about you, your product, or your service.
Check out how I modified the template below to create my own advertisement:
Start designing your own blog graphics!
Here’s the deal: You don’t have to be satisfied just picking a photo, dragging on an overlay, and slapping your text on top, like everyone else.
Wouldn’t it be amazing to put just the right colored outline on your text… instead of having to choose from what everyone else is using? Or use your brand’s colors in the background or text of your design? How about adding a character to liven it up?
The easiest graphics for bloggers are in the form of templates. Unfortunately, all graphic design tools are not created equal. A great graphic design tool has both the flexibility and power to create unique marketing designs, even from pre-made graphics templates. And, when it’s easy, you can actually create your own!
Learn how now with the “Attention Getters” design package for The Creator software…
Follow this tutorial video to start designing your own blog, marketing and web graphics.