Find out what to do to sell products using your Facebook business page instead of your personal page.

Having an online presence is necessary for business success… and having a Facebook business page to sell your product will help you reach your sales goals.

But like any social media tool, you have to know how to use your Facebook business page effectively to get positive results.

First, create it with your business goals in mind. What do you want it to do for your business? How do you want people to interact with your business page?

Second, you need to make it look professional and grab your visitors’ attention. Continue reading to find out exactly how to do this!

How to Create a Facebook Business Page That Will Sell Your Product

A Facebook business page, in addition to a personal Facebook page, is a necessary tool to help you sell your product or service.

But like any social media tool, you have to know how to use it effectively before it produces positive results. First, you need to set it up with all of the important business and brand details. Then, you have to make it visually grab the attention of your visitors!

Wondering how you can do this? Read on…

Learn How to Sell on Your Facebook Business Page. Get tips and tricks to help you grow your business with Facebook.

Why You Should Use Facebook in Your Marketing Strategy

Facebook is currently the biggest social media platform on Earth with well over 2 billion active monthly users. That’s a third of the entire human population. The number is understandably overwhelming. But consider this: You have a huge chance of reaching your target audience!

To understand who those users are and how they use Facebook you can find out more. Knowing these statistics will help you sell your product or service to the right market.

Now, get ready to build your page, learn how to post correctly, and engage with your audience!

How to Get Visitors to Engage with Your Facebook Business Page

If you want to reach your target audience, you need to build a Facebook page that showcases your business brand. It’s helpful to understand that a business page can reach your target audience in a way your personal Facebook page just can’t.

With a Facebook business page, you can specify a category that your business belongs to (Local Business, Brand or Product, Entertainment, etc.).

Also, you’ll have the freedom to use Facebook’s analytics data, pin your posts, add contact information (such as your email address, website URL, and phone number) and schedule your posts.

So, to begin creating your business page, add all of the information you can so that page visitors will know who you are and how to reach you. Don’t leave out anything if you can!

Fill in every detail that tells your visitors how your product or service can help them. Your audience needs to get a feel of what your business and brand are all about.

Next, add a high-quality profile picture, either of yourself or your business logo. Don’t let viewers think you are hiding or unsure of what you have to offer by leaving a blank profile picture.

And here’s another must do in order to sell your product through your Facebook Business page: 

Facebook now has a button available for you to “Edit” on your business page (see image below). This is a great way to promote an offer that’ll help you sell your product.

Use Facebook's new button on your business page to get your visitors to take action. Offer something of value that'll make them click.

The basic idea should be to ask visitors to click by offering something of value (or a way to solve their most pressing problem).

Click to edit this button. Then choose the action you want your business page visitors to do. For example, you can select from “call now”, “follow”, “contact us”, “use app”, and more.

Next, add the information required so that visitors to your business page will be taken where you want them to go when they click on it.

Finally, add a professional-looking Facebook cover photo or header. Make sure it’s not blurry or gets cut off. Facebook is always changing the header size… so look up the specifications before adding a new header.

You might also consider adding a promotion or Call-to-Action (CTA) on your header. Offering a freebie in return for their email is always a good idea to help you sell your product or service. Change your Facebook header as often as needed to remind others of your special offer.

Here’s an example… Laughingbird Software uses the header to tell visitors to click on the button below to get their free design software and templates.

Use a professional Facebook header that promotes your product

Guide to Posting on Your Facebook Business Page

What, when, and how you post determines how successful your Facebook business page is in selling more and growing your business.

Only share valuable content. This can include free offers, articles, graphics, videos, shared posts from others, tips, motivational quotes, and even direct links to buy your product. Each post, however, should relate to or help solve your audiences’ main problem.

Further, make your posts niche-specific so that your audience will know what your brand is about just by glancing at your page.

Additionally, make sure the posts are either yours or that you give proper credit to whoever originally shared it.

Post when your target audience is more active. To further get their attention, you can focus your ads and posts on specific target market and niches.

All of these ideas and tips will help you reach more of your Facebook audience.

How Often to Post

Don’t go crazy posting non-stop. Companies with fewer than 10,000 likes that post 60+ a month tend to receive 60% less engagement.

But do use a calendar to schedule your posts. And make sure to track their success regularly so that you’re not posting content that is never seen or clicked on.

Create Eye-Catching Images to Keep Visitors on Your Business Page

Why is creating an attention-grabbing Facebook business page important? Because posts with images and graphics get higher engagement rates than simple posts. And with better engagement comes increased sales.

So you need to do 2 things to make your page stand out:

  1. Create a colorful, branded Facebook business page header that includes your logo.
  2. Post regularly and include an interesting graphic for each post!

The good news is that you don’t need design skills to make stunning images. Create all of your own images for Facebook with The Graphics Creator 8 software…

Download the FREE Graphics Creator software and free templates

Download free Graphics Creator for Windows

Download the free Graphics Creator for Mac

 

Prepare to Engage with Your Facebook Audience

Now that your Facebook business page looks remarkable, with a unique header and all of your important business details included, create a couple of attention-getting posts. Do this before inviting a huge audience so that you appear to have an active page.

Make sure that you’ve completed the 2-steps above with your free design software and make your posts inviting!

And don’t forget to ask for interaction with your posts. Do this with a question, survey, meaningful quote, or a link to your blog or other valuable product or service.

Now you’re ready to capture the attention of your audience and engage with them directly on your business page.

Be sure that you can reach out and respond to questions or comments as quickly as possible. The faster your response time, the better the feedback you’ll receive.

Engage with both negative and positive comments in a friendly and professional manner. Try being creative and witty with your responses, if appropriate.

Remember… whenever you are posting, don’t forget to add a call-to-action (CTA). In other words, tell them what to do next.

You can ask them to sign up for your free newsletter, service, or product. Or you can lead them directly to your sales page to book your services or buy your products.

Example of Laughingbird Software's Facebook Business Page post that got 19 engagements from visitors.
Nineteen people (out of 283 people) engaged with this post by clicking on it to read the article. That’s 19 more people taking a look at your article than before you posted!

Learn from Facebook’s “Page Insights”

Page Insights are a super valuable tool that Facebook gives you to help you maintain a successful business page.

Keeping an eye on your Insights will give you important information about your current followers and what posts they like and interact with. By finding out which posts get the most engagement, you can create more just like them.

Use the free Facebook business page insights to learn about your audience and which posts are successful
This image shows you an overview of your Insights as well as the information your visitors will see about your business. Just click on “See All” to get more details.

Besides looking at your page’s overall performance, you’ll also view specific information about your audiences’ demographics and engagement.

You can use this to tweak your future post’s settings, posting more at times when visitors are most likely to engage. And if you’re not sure who your target market is, analytics can help you narrow your group down. 

Using Your Facebook Business Page to Sell Your product

Now you are ready to sell your product or service with your Facebook business page. Although this is just one marketing strategy, it can be a huge contributor to sales for those who take the time to do it right.

Plan on some trial and error during the initial stages of creating and marketing your page. And keep an eye on your page’s Insights, adjusting your details and strategy as needed.

Once you have your Facebook business page up and running, it’ll get the attention and engagement you need to improve sales of your product or service.

Grab the Free Graphics Creator software download here
  • Hi Marc and Lisa,
    I have a business page on Facebook and like to put articles to help Marketers on their, but agree that images need to appear on the post and a call to action, even if it isn’t a sale. Not to happy about being “chased” by Facebook, when I don’t advertise or post. I prefer to use Desktop, but can see I’m up against it, when most like their Facebook on mobile.
    Lots of good stuff above and thanks.
    John

    • Hi John. Thanks for your comment! Marc and I really appreciate it! And I prefer to use FB on my desktop as well since I’m very active on it with Laughingbird Software… much easier to see and do everything I need to 🙂

  • Great article Lisa!

    Well, I don’t know what my problem has been; I created my first fb business page 9 years ago, (for my local biz) that very month fb started blocking 98% of my posts, everywhere, my personal profile, most group posts, market place, biz page. My wife and my sister see most unless the post has an outbound link, then zero see those.

    All fb wants from me is to run paid ads, so I’ve run 3 campaigns with zero ROI. Not fond of giving $ to fb for nothing. For me, the only thing my fb biz page is good for is SEO.

    In 9 years I have only gotten 2 jobs on fb from a single post to a local group 6 years ago.

    Needless to say, I am extremely frustrated with fb.

    I really hate being a party pooper on this subject, but I just get sick when I hear people say how great fb is for small businesses.

    I know what it is, it’s my niche, there’s no specific category for it, and very little audience demographic info since anyone can fall in this scenario.
    From my experience, not all but most of my paying customers have been over 40, no other common denominators that I can see.
    Very hard to target audiences.
    My customers are also a one-off, meaning no repeat business, no remarketing. Not the greatest business model I know.
    My service is just too damn good! LOL!

    Okay, end of rant, thanks for reading. : )

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