Having an online presence is necessary for business success… and having a Facebook business page is one of the tools you should use in order to attain your goal.
But like any social media tool, you have to know how to use your Facebook business page effectively before it produces positive results. First, you need to set it up with your business goals in mind. Then, you have to make it super cool looking! Wondering how you can do this?
Having a Facebook business page, not a personal page, is one of the tools you should use in order to attain your goals.
But like any social media tool, you have to know how to use it effectively before it produces positive results. First, you need to set it up with all the bells and whistles. Then, you have to make it super cool looking! Wondering how you can do this? Read on…
Just a few Facebook stats 🙂
Facebook is currently the biggest social media platform on Earth with over 2 billion active monthly users. That’s a third of the entire human population. The number is understandably overwhelming. But consider this: You have a huge chance of reaching your target audience!
To understand who those users are and how they use Facebook you can find out more. Knowing the stats will help you sell your product or service to the right market.
Now, get ready to build your page, learn how to post correctly and engage with your audience!
Build your Facebook business page and make it stunning
In order for you to reach your audience, you need to create a page for your brand or business. Now, this is different from a personal account where your reach is limited. With a Facebook business page, you can specify which category you belong to (Local Business, Brand or Product, Entertainment, etc.).
You will also have the freedom to use analytics data, pin your posts, add your email address, site, and phone number, and schedule your posts. Include all the information you can so that consumers will know who you are and how to reach you.
Next, completely fill out the “About Us” section. This is where your audience gets a feel of what your business is all about and who the face of it is. And absolutely add a nice profile picture, either of yourself or your business logo. Don’t let viewers think you are hiding or unsure of what you have to offer by leaving a blank profile picture!
Finally, add a professional looking Facebook cover photo or header. You might want to sync it with the promotions you currently have, therefore changing it frequently. Change it as often as needed to remind others of your special offer.
Guide to posting on your business page
What, when and how you post makes or breaks your Facebook business page success.
Only post and share valuable content…. that which solves your audiences’ problem. Make your posts niche specific so your audience will have an instant idea about your brand by simply looking at your page. Don’t forget to mix your posts – from graphics to photos to videos. This’ll help you get more organic reach.
Additionally, make sure the posts are yours or that you give proper credit for posts that aren’t.
Post when your target audience is more active. To further get their attention, you can focus your ads and posts on specific target market and niches.
However, don’t post too often. Companies with fewer than 10,000 likes that post 60+ a month tend to receive 60% less engagement. Use a calendar to schedule your posts and track their success every now and then.
Here’s where creating a beautiful page comes in: Posts with images and graphics get higher engagement rates than simple posts. And with better engagement come higher sales. So you need to do 2 things:
- Create a colorful, branded Facebook business page header that includes your logo.
- Post regularly and include an interesting graphic for each post!
You really can do this on your own with The Creator7 software. You don’t need any design experience… just download the software and free templates to begin. I show you how to create a social media marketing graphic step-by-step, for FREE!
Prepare to engage with your audience
Now that your Facebook business page looks remarkable, with a unique header and all of your profile details included, create a couple of attention-getting posts. Do this BEFORE inviting an audience. Use the easy steps shown above from your free software and make your posts inviting!
Now you’re ready to capture the attention of your audience and engage with them.
Make sure your posts ask for interaction. A question, a survey, a meaningful quote, or a link to your blog or valuable product or service.
Be sure that you can reach out and respond to questions or comments within 60 minutes. The faster your response time, the better the feedback you’ll receive. Engage with both negative and positive comments in a friendly and professional manner. Try being creative and witty with your responses, if appropriate.
Whenever you are posting, don’t forget the call-to-action (CTA). Ask them questions; direct them what to do next. You can even create CTA buttons on your Facebook business page. It could be a way for them to sign up for your newsletter, book your services, or buy your products.
Learn from Facebook’s “Page Insights”
It’s important to learn more about your current followers and what they like. This helps you decide which posts work best and create more of that.
You can also gain data from your page’s overall performance. You’ll also find specific information about your audiences’ demographics and engagement. You can use this to tweak your future post’s settings, posting when visitors are most likely to engage. Additionally, analytics can help you narrow down your target market.
Your business has a unique strategy when it comes to marketing, and your Facebook business page should be a big part of it. Plan on some trial and error during the initial stages of creating your page. However, by taking the time to build your page correctly from the start, you’ll ensure that it’ll get the attention you want and improve sales of your product or service.