Have you ever waved your hands in the air (and maybe even jumped up and down!) to get the attention of a friend across the room? Ya know, to say “Hey, I’m here, so come over and say hi”.
Well, in order to get attention from friends and potential customers or partners online, you need to do the same thing. Only, they won’t see you if you’re waving your hands around. So, what can you do instead to get noticed?
How to introduce yourself to 1,000 strangers (and get them to buy from you)
If there’s one life lesson we’ve learned, it’s probably: “If you’d like somebody to do something for you, then you have to do something nice for them first.”
This is true in business as well. And doing something nice for a potential customer is the #1 way to grow your business.
Did you know that at least 80% of your website visitors will leave your site without ever taking any action?
How to get your visitors to take action
If you want people to stick around when they come to your website, and eventually make a purchase, then you must give them a compelling reason to do so.
Here’s what you need to do:
Give them something. Something that solves an immediate problem. And give it to them for free.
To do this, you’ll need:
A Lead Magnet – You’re probably thinking “What the heck is this?!” No worries. We’ll tell you.
A professional opt-in form to show them what you’re going to give them. They’ll return your kindness by giving you their eMail address (so that you can send them your freebie)
That free offer is what we call a “lead magnet” (a ‘lead’ is a person, and you’re using a ‘magnet’ to attract them
A “Lead Magnet?” How do I make one?
In a nutshell, a lead magnet is an offer that aims to grab a person’s attention in exchange for their email. You give them something for free, they give you their name and eMail address. It’s like shaking hands with a stranger, and becoming their friend.
The freebie you’ve given them allows you to introduce yourself. Your new friend loves what you’ve given them, and will be more likely to spend money with you in the future.
Lead magnets work thanks to an “opt-in” form. This is a form on your website that collects the user’s eMail address and then pops them over to a “thank you” page. We’ll talk about how an opt-in form works in a few minutes.
Right now, let’s talk about what kind of lead magnet you can offer.
Examples of Lead Magnets
Realistically, a lead magnet can be anything as long as it has value (or solves a problem) for your prospective customer.
Here are some of the different types of lead magnets:
Content Upgrades – If you’re offering content to your customers, this type of lead magnet can work wonders.
Let’s say you’ve written “10 Insider Tips on How You Can Earn More from Ebay”
instead of giving away all 10 to your readers, you give them a list of the first 5. Then, you ask them to share their email address so that they can continue learning the other 5 insider tips. It works great!
Free Tools – Who’s looking to make each day easier? That’d be, ummm, all of us! That’s why offering a free tool is a perfect lead magnet. A tool can be an app, a service, maybe a worksheet on how to get something done, or a checklist of items that the reader can check off to make their life or project easier
Free Trials or Samples – When people are about to shell out cash they tend to question whether it’s a good decision or not. Eliminate that doubt by offering a free trial of your product or service…in exchange for their information.
Expert Advice – If you’re a well-known expert in your field, you can offer to share expert advice to your prospective customers. When people are confused and need help, they’re desperate to have an expert tell them what to do. This is also a GREAT way for your visitors way to know you.
Offer a Discount or a coupon or a free upgrade – Get creative!
So, think to yourself, what do you have to “give away”? What do prospective customers need or want and how will it take away their pain?
How do I give my freebie to my visitors?
THIS is the “opt-in form” your customers will “Opt In” to your special
The opt-in form is a lead magnet’s “partner in crime”. The two of them go hand-in-hand. The opt-in form is where your prospective customers show their interest in your product or service and give you consent to use their email address to receive their freebie and more information.
Once they’ve given you their email address, you’ve both made an agreement: They get your free offer in exchange for the information and consent you need to email them more about your business.
How Do I Create and Use an Opt-In Form to Grow My Business?
Now, here’s where it all comes together …
Okay, so now you need the tools that’ll help you get started.
You may have to find an eMail company to help you send out ‘follow-up emails’ (these are the eMails that you will send out to your customers),
The good news is that many of these companies also have their own opt-in form creation tool, so you can do it in one place.
Some eMail companies you can look up: Mailchimp, ActiveCampaign, and Drip (we use Drip) are just a few that offer email services and opt-in forms.
But there are also lots of options for opt-in form creation. If you’re using WordPress, you can search their plug-ins to create an opt-in form.
There are also companies that specialize in opt-in forms such as Optin Monster (which is what we use), Thrive Leads, and MiloTree.
Once you have your email provider and opt-in form service, you’ll need to create an eye-catching image of your free offer (your lead magnet) to include on your opt-in form: Watch this video.
Your opt-in form should stay simple: A high-quality image of your product offer, a few words that get them excited to give you their personal information, and, of course, a place to fill in their name and email address.
Next, create a “thank you” page. This is where people who sign up for the freebie will end up when they click “submit”. Here they should be given instructions on how/where to get their free offer as well as, possibly, a special offer to make a purchase.
Finally, create your follow-up emails: These are the emails you send to a person who gave you their email address. These should include a “thank you” and information on how to get in touch with you.
In your follow up eMails, you can give away more free things, more valuable information, and even offer them your paid product or service.
Typically, once someone has received something of value from you, they are much more likely to consider buying from you.
And THAT, creatorpreneurs, is why you need to give away a helpful freebie using a professional-looking opt-in form!
Best wishes on your first lead magnet and opt-in form creation!
How to Use Frequently Asked Questions (FAQ’s) for Content Ideas for Your Video or Blog Article
When you’re creating a video or an article, you want to ensure that your content touches on important points or answers burning questions. What better way to find topic ideas than your own FAQ?
Customer queries are a great starting point… they’re a gold mine of content ideas.
There are three reasons you should leverage the FAQ section of your site:
Since you’re choosing your topics based on questions that your audience already has or is searching for, your video (or blog) content can easily attract the attention of the right users.•
You’re showing your audience that you understand their needs and desires. You’re letting them know that you can help them. This not only makes your content worthy, but also helps you establish real credibility.•
When you’re working with a single question as a topic for your content, you’re making things easy for your audience… because they know what to expect. And it’s easier for you to… one topic, one solution.
You’ll also ensure that more people watch your entire video (or read the whole article). Further, your audience will feel confident taking action on what you teach.
Right now, pick one frequently asked question from your website, blog, or social media and create a short video or article that answers the question and solves the problem.
Make sure to add colorful, attention-getting graphics to your video or article. Use the pre-designed templates in The Graphics Creator to make it quick and easy!
Then, upload your creation to all of your social sites, blog, and YouTube channel.
Yes, there’s a new graphics software download for Mac and Windows: The Graphics Creator software (formerly known as The Logo Creator to some).
This completely new version 8 has new features, new graphics, and new templates!
We’ve spent endless hours in the last year researching and creating a design tool that is not only downloadable but that gives you the added features and graphics you’ve been so desperately wanting 🙂
Create all of the graphics you need, including motion graphics… all by yourself.
You don’t need Photoshop or any design experience!
Chris Mollo, long-time customer and Affiliate Marketer, agrees:
“Throughout the almost 10 years I’ve been doing this [affiliate marketing], I’ve come across a handful of “cant live without” software. The Creator is definitely one of those. I’ve been on board since the very first Logo Creator was released, and I’ve been a rabid fan ever since. People can’t believe it when I tell them I didn’t use Photoshop or Gimp to create some of the images I make.”
Watch the video to see more of The Graphics Creator’s amazing features and graphics:
This brand NEW, downloadable design tool has the graphics you’ve loved and used for many years and huge new features (save animated gifs, create video motion graphics, and easily select from beautiful new fonts and images).
Look at what you get in The Graphics Creator version 8:
Animated gifs
Motion graphics
Beautiful new fonts
Searchable stock photos (free!)
Brand new templates
Subscription-free access (one-time price)
Easier text and image manipulation
Automatic conversion of Creator 7 templates
FREE Creatorpreneurs Academy Quick-Wins (every week)
And, along with the new software, you’ll be getting FREE, weekly “Quick-Wins”.
These are quick strategies and marketing tips that help you create amazing designs and use them in your marketing. Our goal is simply to help you take action and grow your business!
Leave a comment below and let us know what you think!
You probably aren’t going to believe it when we tell you how to create motion graphics… easily… with the newest version of The Graphics Creator 8 downloadable software.
The Graphics Creator software is here (for download OR just log-in)!
And, one of the most spectacular features will help you design beautiful graphics, even more quickly than before.
Check this out:
Now, you can use thousands of FREE searchable stock images (royalty-free!) with a simple click and drag!
And you don’t have to go anywhere… you can access them from within The Graphics Creator software.
Check out the video above that shows you how to search for stock photos.
Then leave a comment below – tell us what you think!
Easy access to free stock photos means you’re on your way to designing unbelievable graphics in even less time!
Although this is just one of the new features, it’s pretty spectacular!
You can find a ton of free (and they’re royalty-free!) images to use as backgrounds in your graphics. Create stunning Facebook or Google ads, Instagram posts, Twitter images, blog designs, Pinterest pins, and so much more.
We know you’ll love using the software because of its amazing features (including motion graphics, Google font integration, and searchable royalty-free images)…
AND you can get The Graphics Creator in the format that works for you.
This pin had 2k views and 41 saves…click to see how many it has now!
Find out how to add video in Pinterest, fast and easy, even if you’re a beginning pinner. You’ll get more monthly views and engagement with video pins than with any other type of pin.
And, you don’t need to have EVER created any kind of video before!
Learn the Pinterest video guidelines and how to make a pin with a video background (or how to put your own YouTube video on Pinterest). Your Pinterest account will get a lot more attention in a much shorter time than if posting a regular pin.
You need stunning social media design to bring attention to your online business. Of course, you know that! However, you also know it’s a challenge to put yourself out there on social media because
It’s really hard for you to create attention-getting designs (I mean, hey, you’re a business owner, NOT a designer)
You don’t want to pay hundreds of dollars for just a months worth of posts
And you just can’t create new designs and post them fast enough!
So, your business suffers.
Social media design and marketing is either just too expensive, time-consuming, or you’re just completely overwhelmed even thinking about it! Unfortunately, this means you’re just not doing everything you can to be successful.