Text Effects That Make a Statement
Is it time to add a little pizazz to your logo design? Consider these quick and easy cool text effects.
Seriously, consider all the logos based on text only: Disney, Oreo, Coca-Cola and Subway, just to name a few.
Maybe you didn’t study graphic design, but we can probably all agree that boring Helvetica Font isn’t likely to make a lasting impression, especially on the web where stimulating graphics compete 24/7. However, making text the main feature of your logo or graphic, when given a unique twist, can convey your brand identity and give potential customers a message about how you do business: Straight forward and professional? Fun and exciting? Motivational?
Below are some quick ways to create cool text in your logo and make your desired statement. Each idea comes with an example of a logo that is primarily text-based.
Outline- Just by outlining letters, you can make some pretty cool text and define what is important at the same time; primarily, the name of your company or brand which is what you want to stick in consumers’ minds! Using a narrow outline in black, gray or white could provide a subtle statement. However, a wider outline in a variety of colors can provide a bold message and draw attention.
Shadows- Shadows will bring out the professionalism in your logo without a doubt. Have you looked closely at professional logos to see if they use a shadow? Go ahead and look around the web. A great shadow is so subtle that it wouldn’t be noticed unless you were actually looking for one…and who does that? However, because of its subtlety, a shadow adds depth and a look of professional competence. What company wouldn’t want that?!
Swoosh- Add a strategically placed swoosh underneath your letters and now you’ve got some notably stylish text (Tip: Keep this swoosh consistent through your website and other media to improve your brand’s identity). Now your design is energetic and motivating. Bright colored swooshes can be fun and eye-catching, while more basic colors can help brand the product or service you are selling. Coca-Cola actually adds a swoosh to their logo at the end of the “C”, while Subway adds an arrow (a close cousin of the swoosh) to the beginning and end….they’ve truly made these text effects their own.
Blur- Not to be overdone, a slight blur to your logo’s text can soften the look and feel and again make a statement about your company. It might be used to represent softness and tenderness or simply to make the text effect more subtle when you want the rest of your graphics to stand out.
Tip: If you’re using The Creator software’s blur text effect, consider using the “opacity” slider within the “blur” tool for more awesome text.
Now that you have some cool text ideas in mind, play around with them and notice how each effect can create a different message about your logo or graphic design. Have fun and best wishes!