You already know that Facebook is a powerful way to share your greatness with the world. But, if your Facebook images aren’t created and posted correctly, you’ve just officially wasted your valuable time and effort.
After all, your number one goal is to connect with your audience. But what if your audience isn’t connecting with you?! They’re not clicking over to your posts! And your effort has all been a big, fat waste of time!
So, you’re here because you want to succeed in using Pinterest for Business.
And you most likely have a product or service you’d like help marketing.
Everyone’s always saying how great Pinterest is and how easy it is to spread your pins around the world. But let’s get real… using Pinterest for business is in a whole different universe than just swapping free recipes.
In my previous article, “5 Pinterest Fails Every Beginner Can Avoid”, I had let you in on my “Biggest Fail” for beginners on Pinterest:
Truth is, you should be using social media graphics every day! You need to stand out from the crowd and social media is the way to do it.
Don’t stress! There is some good news:
I’ve found out that it doesn’t have to be difficult or expensive to do-it-yourself. Here are the options for DIY social media image creation.
Honestly, I’d spent so much time sitting and staring at my computer, wondering what I should be doing. I’d read about the Pinterest platform, avoided a few Pinterest fails from others, and randomly pinned some pins to see what happened. Well, let me tell you… not much.
Even so, I had at least followed one solid Pinterest tip…Continue reading
Want to create a viral video? Take a look at this new Tutorial.
Have you ever thought about creating your own eBook? — sounds tricky right? …It’s not 🙂 In this new Tutorial Tuesday Video, I’ll show you an interesting way to create an eBook (and you can use The Creator to create the graphics in the book!)
Hi everybody! I’m back with a brand spankin’ new Tutorial Tuesday video! In today’s tutorial, you’ll learn how to use The Logo Creator as a ‘meme’ making tool!
In this tutorial, you’ll learn how to create your own templates with The Logo Creator … and resell them to sites like Fiverr and Etsy
Hi Everybody! Did you know that Pinterest is now the 4th largest search engine on the net? Google, Facebook, Bing … and then Pinterest. Today’s video is all about how To Use Pinterest and it’s powerful search engine to bring you more traffic! If you’ve never looked at Pinterest before … or have only vaguely heard of it and never really paid much attention to it… check out this video.
You’ll be surprised at how easy it is to create an image – and rank it highly so others will see it on your webpage: I had fun making it and I actually learned a lot WHILE making it! Oh! And as I mentioned in the video,
here’s a link to the article on optimizing your Pinterest site for the search engine!
If you like the video – leave a comment below!
Here at Laughingbird Software, Marc and I are continuously working on being Search Engine Optimization winners.
…And hey, it’s tough.
The game is constantly changing and keeping up with it can bring on moments of chair kicking dread. Knowing that most of Laughingbird’s customers are struggling with this as well, I decided to research what the most important considerations are for the current SEO landscape and what steps we might take now to keep up with where SEO is heading as we move into 2016.
If you’ve read my previous 2 Search Engine Optimization (SEO) blog posts, “What Are the Most Important SEO Techniques for 2016?” and “5 SEO Web Design Tips”, I’m not surprised if you’re feeling a bit overwhelmed with this SEO stuff.
Online businesses must adapt to new search engine tactics quickly, somehow figuring out how to do this while at the same time focusing on other tactics to sell a product or service. Proper website design and copy pulls the search engines to your site, allowing them to properly index your site.
In my previous day’s blog, “What Are the Most Important SEO Techniques for 2016?” I mentioned how content is still very important to our daily existence as a business on the web. Now let’s talk about providing really great content. This is the first tip.
Today, I’m going to go through 5 really easy marketing tips you can implement today. Each of the following ideas is based on effective ( but often overlooked ) marketing tactics.
We’ve all fallen victim to the whole posting, reposting and retweeting found content thing. It’s awesome to curate content! But there are ways to do it and ways not to. When you do post something you find, show your reasons for posting it or your feelings about it by commenting yourself. When you add yourself and your opinions in, you really areadding value. That’s a social media love builder.
We all use our networks to distribute promotions, coupons, and that kind of thing. But social media is called that for a reason. If you’re using it just to push your product, that’s not so social, and it can actually be pretty annoying for others. Just time it and space it out so that seeing a deal or coupon from your small business is a welcome event for followers. This way you build customer loyalty instead of turning customers sour.
When you’re taking the time to blog for your small business or otherwise creating content, definitely share it on your networks. You took the time to create it, so show your followers what you’re about. You also continue to situate yourself as an expert in your field when you post useful content that you made. Experts get lots of social media love!
You wouldn’t like it if you made a friendly comment to someone on the street or in a business and they just blew you off, right? And once might be a mistake, but if they never reply, that’s irritating! The same is true for the world of social media. When folks take the time to shout out to you, respond. It’s polite, and it also shows your attention to detail and service. This is also the only way you can make social media an effective customer feedback tool.
Turns out Mom knows best! Being yourself even when you’re a business is a must in social media circles. It’s a fine line. I’ve posted before about how you don’t want to go too far in the other direction, and that’s true. You shouldn’t be Tweeting a zillion photos of your cat using your small business account. (And, let’s face it, you probably shouldn’t be doing that at all.) But sure, let your customers know you have weekend plans or that something really funny happened to you at Walgreen’s. All of the sudden, you’re the woman who paints on the weekend or the guy who got coffee dumped on him at Starbuck’s—twice! It makes you human, and people remember that stuff. Of all of the tips for social media love, this one is my favorite.
So there you have it. The best tips for social media love. After all, why waste your time driving people nuts? It won’t help you or your business. Instead, be a careful social media marketer and feel the love.