Branding graphics are an essential way of showing your audience what your brand is all about. According to Amazon CEO Jeff Bezos, branding is described as “what people say about you when you’re not in the room”. And these “people” aren’t just talking about the logo your business uses.
Your branding success is in large part due to how your audience perceives your company overall. In other words, it’s about how you interact with your market and how they connect with you… it’s about the voice and personality of your company.
And what better to show off that personality than the design and graphics you use in your brand?! Further, your brand personality directly relates to the buying behaviors of your audience.
We’ve all fallen victim to the whole posting, reposting and retweeting found content thing. It’s awesome to curate content! But there are ways to do it and ways not to. When you do post something you find, show your reasons for posting it or your feelings about it by commenting yourself. When you add yourself and your opinions in, you really areadding value. That’s a social media love builder.
We all use our networks to distribute promotions, coupons, and that kind of thing. But social media is called that for a reason. If you’re using it just to push your product, that’s not so social, and it can actually be pretty annoying for others. Just time it and space it out so that seeing a deal or coupon from your small business is a welcome event for followers. This way you build customer loyalty instead of turning customers sour.
When you’re taking the time to blog for your small business or otherwise creating content, definitely share it on your networks. You took the time to create it, so show your followers what you’re about. You also continue to situate yourself as an expert in your field when you post useful content that you made. Experts get lots of social media love!
You wouldn’t like it if you made a friendly comment to someone on the street or in a business and they just blew you off, right? And once might be a mistake, but if they never reply, that’s irritating! The same is true for the world of social media. When folks take the time to shout out to you, respond. It’s polite, and it also shows your attention to detail and service. This is also the only way you can make social media an effective customer feedback tool.
Turns out Mom knows best! Being yourself even when you’re a business is a must in social media circles. It’s a fine line. I’ve posted before about how you don’t want to go too far in the other direction, and that’s true. You shouldn’t be Tweeting a zillion photos of your cat using your small business account. (And, let’s face it, you probably shouldn’t be doing that at all.) But sure, let your customers know you have weekend plans or that something really funny happened to you at Walgreen’s. All of the sudden, you’re the woman who paints on the weekend or the guy who got coffee dumped on him at Starbuck’s—twice! It makes you human, and people remember that stuff. Of all of the tips for social media love, this one is my favorite.
So there you have it. The best tips for social media love. After all, why waste your time driving people nuts? It won’t help you or your business. Instead, be a careful social media marketer and feel the love.