Forget trying to copy the design that’s working well for other brands. Keeping your design original and unique is the first way of gaining your audience’s attention. Their visual brand design may not even fit with what you are trying to convey to your customers. Further, if you copy your competitors look and feel, you’ll appear not only untrustworthy and uncreative, you could end up with legal trouble.
Before I give you a dose of brand reality, know that however little time you think you have to focus on this topic, you must understand your brand in order to be successful. So, let’s slog through this together quickly so that we can get to the fun stuff…and there will be fun stuff…but read this first!
(I hope you enjoy my use of swimming pool examples…hahaha…I’m obviously a consumer easily influenced by things that make me feel warm, bright and relaxed)