Now that everyone is using social media as a marketing tool, it’s become more important than ever to grab your audiences’ attention with exceptional social media design.
But what if you aren’t sure how to create amazing graphics? And it just seems too hard. Yet you just know the incredible value in doing it yourself.
Don’t worry! Many have been trapped in total newbie designer darkness. Thankfully, however, you can find your way out, way more easily than you think.
First, consider which social media platforms you need graphics for: Facebook, Twitter, Pinterest, Instagram? Numerous others?
Many companies decide to use an image for their profile pictures (instead of a photo) as part of their branding. Apply this to your overall social media design by using an object or design that is the same color, font or look and feel as your cover image.
We’ve done this on our own Laughingbird Software Facebook page.
Follow the basic rules: Use only 2-3 colors and 1-2 fonts. Also, use images recognizable to your brand, including your logo and other graphics that are uniquely yours. As you know, having a business on the internet means that your brand must stand out in every part of the world!
Yes, I know choosing fonts can be a bit overwhelming at first! If you’re not sure which fonts to pair up, here’s a couple of options:
Colors in your design should tie your brand together and create a look and feel that draw out the emotions consistent with your brand’s purpose.
As an example, try setting your text in the same color as one of the background or image colors.
Using the color picker tool found in Laughingbird’s graphic design software makes this easy. This will provide the hex code (6-digit color code) that’ll make sure you’re using the same exact color.
Apply transparency to your social media graphic through a background image or an object within the design.
Additionally, experiment with different levels of transparency. The more subtle you want it, the greater the opacity should be. In The Creator software, use the “Opacity” slider to adjust your transparency.
First, create a personalized, branded logo, if you haven’t already. Make it unique and use similar colors and fonts as in your overall brand design. Then use your logo everywhere: On every social media design, in every account, and on your social profiles.
Get help applying these design hacks and learn simple design skills at the same time. Laughingbird Software’s blog for Creatorpreneurs, video tutorials and The Creator graphic design templates will make social media design easy.
Hey there! Along with my partner (& husband) Marc, I help small, online businesses & entrepreneurs whip out graphics fast... for social media, marketing, website & blogs. With our online tool, the Web Graphics Creator, a big expense account & graphic design experience are simply not needed :)