Do you want great graphics at your fingertips? How about complete control over your design and marketing needs? Need flexibility? Learning graphic design for your own business doesn’t have to be difficult, especially if you’re using a template-based tool.
Here’s a top reason you’d love using graphic design software: How many times have you waited and waited for a logo or graphic to come from a designer, only to finally get it and it’s not what you hoped for at all. And there’s no way to just modify it the way you want. You had to explain what you wanted, again, and hope that it comes back looking just right the next time (and was it even a free revision?).
Also, if you’ve ever made a graphic with an online design tool, paid for it and exported it, then you know you’ve gotten all you’re getting. No revisions, no modifications, no more graphics to go with it. This problem is exactly what leads to the next reason that it’s important to use graphic design software.
A logo is just the tip of the iceberg when it comes to good graphic design. To run a viable online business, you also need buttons, banners, advertisements, page headers, blog graphics, social media design… and more, sometimes on a daily basis.
With graphic design software, you pay once and make as many graphics as you need. In addition, you can change your web site’s graphics as often as you want (say when you’re tired of black and white and want to give your site or blog a facelift with new colors), giving you a ton of freedom and saving you a ton of money!
Check out the simple color changes in the two graphics below, created using Laughingbird Software’s graphic design software (hey, It’s FREE to try).
Look, you and I both hate paying for something that we don’t end up using for months…if ever! Everything in business takes longer than we plan, and if you’re like me, changing directions suddenly is pretty common. After all, we have to work it until we get it right.
Using your own graphics software allows you to complete your task by immediately making an image to go with it… upload and you’re done. There’s no need to guess way in advance what you might need or want. And the software is always ready and waiting to be used. Further, having graphic design at your fingertips lets you take advantage of promotion opportunities as they arise. You can have your graphic done in the next 30 minutes or less.
You don’t have to wait for days or weeks to get what you need right now!
Having a recognizable brand identity and increasing sales involves graphics, graphics and more graphics! Having a great logo doesn’t complete your brand design… it’s just the beginning.
In order to design your brand, you’ll need “look-alike” graphics for your website, blog, social media, and email. You’ll need page headers, business cards, signatures, badges, YouTube banners, Pinterest Pins, and specially-sized graphics for every other social media account, as well as your blog. Using graphics with the same look and feel in every nook and cranny of your online business will complete your brand image, making it stand out in all it’s glory.
So, you need lots of graphics! One logo just won’t do.
Desktop software offers you so much more design power than making “one graphic at a time” online. Besides the fact that these online graphic-makers lure you in by saying “free” but never are (you’re going to have to pay to export your creation or pay to use quality images), they are also limited in their design functions. Graphics software allows you endless options when it comes to text outlining, choosing fonts and colors, drop shadowing, design rotations and modification of images and graphics.
If you are willing to put in the cash and hundreds of hours figuring out Photoshop, it’s an option.
If you have limited cash and don’t want to spend ridiculous amounts of time learning a difficult program, then there is a better option.
Laughingbird Software’s The Creator is an easy-to-use, powerful graphic design tool used by thousands of small business owners, marketers and entrepreneurs. Pre-made templates and drag and drop images make it a friend to all. Use the graphic design elements included in the software or import your own images. Additionally, get a ton of design help and ideas, including video tutorials from the Laughingbird website and blog.
So, there you have it…
Once you have a graphic design kit in your tool box, you’ll be getting your projects done in record time.
Hey there! Along with my partner (& husband) Marc, I help small, online businesses & entrepreneurs whip out graphics fast... for social media, marketing, website & blogs. With our online tool, the Web Graphics Creator, a big expense account & graphic design experience are simply not needed :)
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