Logo presentation to a client

Discussion in 'Help wanted with my design' started by OldenGray, Nov 29, 2007.

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  1. OldenGray

    OldenGray

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    Hi, all, I was just wondering how you all present a logo to a client. My thinking is that I should make up three or four different designs, run them out on glossy photo paper and mount them on illustration board. Anyone have any other ideas on how to sell your logos to a client? Also, what about the cost? What's fair? :image16-1: Thanks
    OldenGray
     
  2. Conn200

    Conn200

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    What I do is have about 4-5 different version of the logo and then I show them on my laptop to them and I have even went as far as making a different front page for their site with each logo so they get an Idea of what it will look like.

    As far as price, each person who submits one to you will kinda name his or her price. it that's simple

    Good luck with your project..

    Rick
     
  3. OldenGray

    OldenGray

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    Rick
    Thanks for the good info. But, the situation is this: there will be a lot of "chiefs" present and I think the laptop direction may leave some of them out of the loop. My thinking on this is to offer the logos in a physical state so that they can handle them, pass them around, turn them upside down and look at them from all angles. Afterwards, I assume that the CEO will say, "O.K., let's all 'vote' on these." Actually, they will intuit the specific one the big boss likes and everyone will nod their heads in approval. Hopefully, I will walk away with a check in my pocket and the opportunity to do their web site, letterheads, stationary, brochures and business cards. On the other hand, they may not like anything. C'est la guerre.
    Olden
     
  4. meinrosebud

    meinrosebud

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    You really need to show them what it will look like on their Web Site, letterhead & envelopes... so produce a small run with the new logo and show them what it looks like on paper and electronically.
     
  5. OldenGray

    OldenGray

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    Thanks. Everyone on this forum is always eager to offer up help and suggestions. It's almost like having a staff meeting to discuss strategy. Much appreciated.
    Olden
     
  6. Graphiti

    Graphiti

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    If you are meeting the client in person, bring the laptop and let them choose between 4-6 concepts, which is very fair. You can put a nice presentation together with all of your samples on each page, which will showcase well and they can see everything all at once. I don't see a need to print out your logos on paper.

    In terms of price. Most charge anywhere from $49.95 all the way up to $200. It also depends on what the client is wanting. You can even charge an hourly rate, it's really your call. If you are charging a higher amount, you may want to include business card design, letterhead and envelope design. This makes it more attractive to the customer and they feel they are getting more for their money.

    If you are just starting out, I would start charging on the low end and then work your way up. You want to build your portfolio first.

    Hope this helps!!
     
  7. homesight

    homesight <img src="images/ranks/mod.png" />

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    How did this turn out?
     
  8. OldenGray

    OldenGray

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    Well, I'll tell you. When a company will pay $50,000 for a pump to be flown in by chartered jet and balks at $1500 for a corporate identity package; then something is amiss.

    I made the presentation to the assembled "brass" of said company as the last matter of business on the agenda and right before lunch. Bad timing. They liked the presentation but balked at my "outrageous" price which one exec said, "His daughter could do just as good for nothing." Shoot, my auto mechanic gets $50 an hour for working on my car. How embarrassing and unprofessional.

    My face was red, and I was pretty angry at that comment, of that I am pretty sure, and I probably will not do business with this particular company. Anyway, they are getting a bill for the creative, which we agreed to and what they decide to do from that point forward, who knows?

    Anyway, they all liked the package until the COO balked on the price. Then, they all became "yes" men. Got lots more I could say on this, but the main question is: "Why are we, as creative professional people, expected to give away our work?" To those who are seeking creative talent, let me ask you, "How many people do you know personally(!) with the talent, brainpower, skill, and knowledge you need to perform design services?" According to a recent web posting I read, "Probably none." We are a rare breed, folks, with abilities that no one else has and we should no more be expected to give away our services than any other professional."
    Olden
     
  9. OldenGray

    OldenGray

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    Somewhere on this forum was a great piece of writing about our profession and posted by Borpean. If you can find it, all should read it. I've printed it out. Well worth the time.
    Olden
     
  10. homesight

    homesight <img src="images/ranks/mod.png" />

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    Hmm, which logo did you end up going with? Graphic designers are around $70 per hour. At least that's what I was paying ours a while back. What was included in your price?

    -Ryan
     
  11. OldenGray

    OldenGray

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    RyanI would not want to post the logo here as it would identify this client and I want the opportunity of future biz. However, the basic package included: corporate identity recommendations, stationery, business cards for sales staff, and black and white crack and peel logos to affix to shipping cartons. I charge $50/hour plus add on 10% of the cost of the printed items, even though I could get away with 15%. I don't have any overhead. I also do websites - but my fee structure for that is different as it's much more involved. Anyway, that's about the going rate for freelancers here in this area. Of course, the big name agencies charge lots more because they have enormous overhead. The speculative package of three logos netted around $500 and that included all the extra work to mount the logos and prepare the presentation. I did not charge for the presentation itself. Got a call this a.m. from the CEO apologizing for the "insensitive" remark and to let me know that they were going to look at an alternative presentation from a competitor. That happens all the time and it's no major problem and, however it works out, I told them to please let me bid on future design problems. Hope all this is not "information overload" and that it helps someone else grapple with similar problems. Olden
     
  12. paperworxny

    paperworxny

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    Talent

    oldengray,

    Artist rarely recieve the proper credit and recognition for their work. People don't understand that a white screen becomes your canvas - that becomes some company's million dollar mark. It is even more challenging sometimes to try and capture their vision; especially when it goes against your personal creative style. I understand your frustrations. However, make sure to stand firm with your pricing. You seem to charge market prices and there is nothing wrong with that. Maybe the presentation was lacking something because for them to have made such an unprofessional comment in front of you, they were not taking you seriously and that could make a world of a difference; Not on whether or not they will make obsurd comments, but whether or not they wait until you leave or say it in your presence. If you take your presentation seriously, they will take it seriously also. I had to restructure my entire business plan because of similar issues. Although you may have to pass up some offers, it is well worth it that people admire and respect your work and it also puts you in a different category of the market - The Actual Spenders.

    Don't get discouraged.:image07-1:

    Keep Painting!
     
  13. OldenGray

    OldenGray

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    Paperworxny
    Not to worry although I appreciate the sympatico response. I don't let things like this eat me up, I just chalk it up to experience and move ahead. One thing that folks new to this business need to understand - and you said it - is to stand firm regarding your pricing structure. I did and maybe that's what sparked the response about my work. Shoot, I've been around a long, long time, and they don't call me "Oldengray" for nothing. I started in this business when we had to do all our designs by hand using prestype or magic markers. There were no computers! Hey, I'm not afraid of guys making the comments about the worth of my work. To me, he is just an ignorant, narrow-minded, self-important slug. Having said that, he probably thought he was going to get me to back down on my price. But, on the other side of the coin, most of my clients are decent, good folks who appreciate good work and don't bat an eye about the cost. I love 'em. They know what's fair and they know I'm not a con artist, just an artist (designer) who plays it straight.
    Olden
     
  14. meinrosebud

    meinrosebud

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    Your time is important and so is your skill. It doesn't fill your belly, but it is the principle of the matter, best of luck.
     
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