Getting The Best From Colours

Discussion in 'Hints and Tips' started by Lamo1graphic, Apr 5, 2007.

  1. Lamo1graphic


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    Using Colours
    The colour scheme is an important aspect of designing your logo. The type of business you are in can have an influence of what colour scheme should be used

    Dark and/or primary colors are a good, conservative choice for your design. This can bring an established feel to your firm.

    Certain colour combinations don't look well together and have a "cringe" factor...especially combinations of red, yellow, pink and be careful using these colors.


    cringe colours


    Understanding How Print Shops Use Colours

    There are two colours systems that are used by professional print shops...the Process Colour System and the Pantone System. Does it matter which system is used and do you even need to know about this? Depending on the circumstances, the answer is "yes."

    Process Colour System
    With Process colour printing, four colours are used (Cyan, Magenta, Yellow and Black) to reproduce a virtually unlimited array of colours. With this colour system, you can have virtually unlimited colours in your design and not have to pay extra.

    Pantone Colour System
    Pantone colours are nothing but premixed inks, like premixed paints at a paint shop. They are not blended combinations of other colours like Process colours.


    What You Need to Know

    If you have a design with a lot of different colours, you are better off using the Process Colour System, as 4 colours can be used to simulate a vast array of colours

    If you need an exact colour match for a certain colour(s), you need to use a Pantone colour. Every print shop has what is known as a "Pantone Swatch Book," which is something like colour swatch samples in a paint shop. With this system you can go in a choose a certain colour in this swatch book and rest assured that the colour will print exactly as in the colour swatch.

    In particular, if your logo uses royal blue, you absolutely need to use a Pantone Colour. Process colours cannot simulate a rich, royal-blue colour


    i hope this information assists you in your design and picking of colours

    graham:image07-1: :image07-1:

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