Today, I’m going to go through 5 really easy marketing tips you can implement today. Each of the following ideas is based on effective ( but often overlooked ) marketing tactics.
Insulate yourself against the impact of change by ?increasing the number of products and services you offer ?…and by using a variety of different marketing methods. ?Only a small portion of your total business will be ?affected if the sales of one product declines or the ?response to one marketing method drops.
Stay in contact. Customers are prospects too. Stay in contact with them. Facebook is amazing for this. Start a Facebook group. ?Find or develop other products or services you can offer ?them. Remember: It’s easier to make a sale to a previous customer ?than to someone who never bought from you.
Don’t make claims that sounds too good to be true …even if ?it is true. A bold claim creates doubt in your prospect’s ?mind and jeopardizes the sale. Reduce any bold claims to a ?more believable level.
When touting fractions or ?decimals, don’t be exact. Silly maybe – but if you say “over 60% of my users love me! It sounds to unbelivable. This: “Our clients save 17.7 percent” ?sounds more believable than “Our clients save 20 percent” ?…even if 20 percent is the accurate number. It’s a psychological thing 😀
combine a ?special discount price and a set of valuable bonuses in the ?same offer.
These 5 easy ideas can be implemented easily.
They’re simple but ?highly effective marketing tactics. You’ll be surprised by how much ?business it produces for you.
My name is Marc. Along with my wife Lisa, we run the best design software company on the net! Come on in and check out Laughingbird Software! You’ll love it!
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