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Tutorial
by Danny Cox
first4calls.com
MARKETING YOUR IMAGE with CafePress
| OK , so using The Logo Creator you've
made your first logo - and it looks fantastic ! Now, how about
making some money out of it !
In this tutorial we'll show
you how to get your logo printed on T shirts, mugs & bumper
stickers with CafePress.com. I've been using CafePress
for years, they're a web company who'll print your logo onto
just about anything then create a web page where you can
sell your branded goods - and it won't cost you a penny to
set up.
In the next few minutes, we'll
talk you through step by step, how to create a CafePress account,
upload your image and start selling your branded merchandise. |
| The first step is to open an account
at http://www.cafepress.com/cp/members/join.aspx
They'll just ask you for a
username and password for now.
If you think this tutorial is
helpful, feel free to say that I referred you, enter first4calls under
'Referral Store ID'.
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| Then you're through to the account
page where you've got numerous options, for now we're going to
concentrate on the Sell Online section. Click 'Create + Manage'
and we'll start setting up your store. |
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| On this page you'll see all the
shops you operate (you can have as many as you want)
Click on 'Create New Shop' at
the top right of the screen.
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| You can operate a 'Premium' shop
(which comes with fees) but here we're going to create
a free 'basic' shop. Click on 'Open A Basic Shop'. |
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Here you'll be asked for your shop
ID (Tip - this will become part of the web address later for
your shop front so it's a good idea to make it simple and reflect
your logo name).
For all of this tutorial, we're
going to set up a merchandising site for a phone service
called first4calls.com
Here in 'Shop ID' we're going
to call our shop 'first4calls'
In shop name we're going to add
'first4calls.com online store'
and we've already created a web
page saying 'Thanks for buying' so were going to add that URL
to 'Return Page After Shopping' just to bring people back to
our own site.
Just a couple of steps to go,
were going to confirm that the site is 'kid friendly' and we're
not going to list it as 'private'.
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| Now just press 'Submit' and you've
created your first shop ! |
OPEN
A SHOP
Your
shop has been created!
Your
Shop ID is first4calls
You can
view your shop at http://www.cafepress.com/first4calls
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It's
all very well having set up your first shop, but just like
any High Street store, you now need to start selling the goods.
This is the sexy
part ! Now let's start putting your logo on things
you can sell.
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| Click on 'Add Products
To My Shop' and you'll be presented with a huge list of items
you can sell.
This list will change from
month to month as new seasonal items are added and old ones
are taken off. You'll receive emails telling you of these
changes and advising on marketing techniques from time to
time.
Here we're going to select 'Ash
Grey T-Shirt', click once on the image. |
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| And you'll see the
T-Shirt and a note saying 'No Image Selected'. Click just below
on 'Select Image' |
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| Here you'll be taken
to your 'Media Basket'. Remember earlier we talked about having
as many 'shops' as you want ? Well to make life easy all your
logos and images are stored in one place, and every time you
go to add a logo to an item, you're presented with all the images
you've got stored with CafePress.
Here we're going to add a new
one. Click on 'Add Image'. |
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| You'll be asked to
agree to their terms and conditions (basically that you've created
the image and no one else holds the copyright).
You can upload a jpg or png
file, the file size limits are 7mb for a jpg and 4mb for
a png, and CafePress advise "When creating images, start
your image at 200-300 DPI." (There's much more advice
on graphics on the CafePress site).
We've already exported our logo
from The Logo Creator as 'Jpeg - High Res Full' so just
browse to the file and press 'upload'.
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| You'll get a useful
status bar, |
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| Then you're taken back
to your 'Media Basket' now with your logo added.
Don't forget, we're actually
halfway through adding the logo to the Ash Grey T Shirt here,
so click on 'Select' on your logo (I have three in this screenshot,
you'll probably just have the one to start with) and now
you get to see what your T Shirt will look like all branded
up ! |
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As you can see,
you've got numerous options on logo size and placement,
but for now we're going to keep with the default of 'Image
Height' 4 inches and 'Image Placement' center.
Click on 'Next'
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| Now you can choose
to add a logo (maybe a different one ?) on the reverse, we'll
just leave it blank here.
Click on 'Next' again. |
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| and just about the
final stage is to add a description and price.
We're going to add a bit of text
as the 'description', and we're going to change the price from
$14.99 to $16.99. This means every time someone buys a T-shirt,
not only does it not cost you a penny in printing, but you'll
actually make $2 on it ! |
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| Now click on my favourite
button... |
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| And that's it !
Your store has been created
and you can start selling your goods at no hassle and cost
to yourself.
Check out the CafePress site for
more details on how and when you get paid, advice on marketing
and uploading the best image.
This example was created for real,
you can see what it looks like at http://www.cafeshops.com/first4calls
(Don't forget, the URL takes its
address from the 'Shop ID' you entered at the start !) |
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Now enjoy
creating and selling a range of items all branded with
the logo you created in The Logo Creator.
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