Top Five Visual Content Marketing Tips
There’s no doubt about it: you get more bang for your buck with visuals. They’re pretty, they appeal to more people and they can communicate your message more efficiently. These visual content marketing tips for small businesses will help you harness the visual.
Visual Content Marketing Tip from Trends: Infographics
How much information is on the Internet? How much of it can you actually stand to read? Infographics are the answer when the question involves too much information. The best infographics distill huge quantities of information into interesting, engaging visual bites. If your small business produces research or white papers you can transform them into highly readable, brightly-colored infographics. These are far more likely to be read and shared.
Great infographics also set you forth as an expert in your area. Educational research shows that 83% of learning occurs visually. You can use your infographics on your website, your blogs, and on all of your social media profiles. Which do you think more Pinterest or Facebook users will click on, a simple link to a paper or a colorful infographic?
Visual Content Marketing Tip from Your Mom’s Scrapbooks: Using Personal, On-Brand Photos
You can go a long way with content that seems personal and exclusive. Insider information about your small business fits the bill. If you have a visual product, show it being used at the office or being built or created. You can create not only interesting visual content in this way, but also use the visuals to add short written descriptions that give your customers insight into your day to day with your product and business.
And even if you’re a one man show you can post visual content. Things like your community service events or professional engagements on your website work great in your social media stream. This shows people more about what you stand for and creates a friendly on-brand space in which they can relate to you.
Visual Content Marketing Tip from Facebook (or MySpace?): Timelines and Milestones
Your timeline on Facebook is a powerful visual content marketing tool, and you can mimic it on your website as well. You can share so many events as milestones on your timeline, and every time you do, post a great photograph, video or infographic with the milestone.
Don’t think your small business has any milestones to share on its timeline? Think again! There are lots of awesome milestones and each benefits from a photograph. Show your customers when your company was started. Highlight important events in your brand or small business’s history. Announce the date of each of your product launches. Herald the day of your 100th, 1,000th customer, follower or user. Publicize customer comments and visuals. Promote your community activities and important product innovations. And of course, don’t forget your business’s birthday!
Visual Content Marketing Tip from LuLuLemon: User-Generated Content
LuLuLemon, a yogawear company, launched its user-generated content campaign, #TheSweatLife, On November 13, 2012. They asked their social media and website users to tweet or Instagram their own photos that were in #TheSweatLife’s topic area. Basically these user photos just show regular people in LuLuLemon gear breaking a sweat as they practice yoga all over the world. The campaign also included hashtags for specific pieces of clothing, and anytime you click on a user-generated photo with those kinds of hashtags they link you to the place to buy that item.
Not convinced something like this can work? As of January 30, 2013—less than three months in—the project has curated in excess of 7,000 user-generated photos and drawn more than 40,000 visitors to the gallery. This is a whole new level of customer feedback you don’t want to squander.
Visual Content Marketing Tip for the Year of the Smart Phone Majority: QR Codes
Sure, they’re trendy, but QR codes can market. An awesome way to use them is to post or distribute just high-quality images that make people want to know more about the product with only a QR code underneath. Your curiosity makes you want to find out what that awesome thing is, and your smart phone can show you. More than half of all cell phone users in the U.S. now use smart phones, and that number is only going to grow.
So, these visual content marketing tips are my five favorites right now. As always, though, follow this space for more!
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